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Oct 20
2008
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Website Home Page – Is it helping or hindering your company?Posted by: karen on Oct 20, 2008 Tagged in: Untagged
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When meeting with a client to evaluate their current website, it is always interesting to find out why they want the evaluation done.
Is it because the number of visitors to your site has reduced or maybe the number of products sold online reduced, or maybe this is your first website and your business has grown and you do not know what the next step is.
Below are some of the areas that we look at and interpret when we evaluate websites for clients:-
Is the look and feel professional?
Does this page grab visitors attention? – (remember you have less than 10 seconds!)
Is your (Unique Selling Point (USP) clearly stated and strong?
Does your content answer your perspective customers questions or it is all about you and the company?
Is the text well chosen and written?
Is your contact information easy to find?
Do you provide links for visitors to go deeper into the site?
I hope you have found these questions helpful and thought provoking.
Remember small changes can make a big difference – there is not always a need to start again!
More next week
Karen@bloomhost.net
